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NORTHERN TOURISM

 

 

 

 

 

"Marketing Tourism in the North" workshop

Seward, Alaska 

Feb 27 - March 4, 2006

 

 

 

In an effort to support the development of tourism in its regions, the Northern Forum held a workshop dedicated to marketing tourism in the North at the end of February 2006 in Seward, south of Anchorage, Alaska.

 

The workshop included presentations by tourism specialists who work in the North and understand its specificity. Some of the issues  covered included:

- who is the client and how to reach him

- what are the infrastructures needed to develop tourism in the North

- how to develop a marketing campaign

- what models are working and can be replicated.

  

Tourism in the North Report   English    по-русски 

 

For more information, contact Natalie Novik: nnovik@northernforum.org

 


 

Sustainable Model for Arctic Regional Tourism (SMART)

Recognizing the significant growth in the number of visitors to the Arctic and the increasing importance of tourism to the economies of rural communities in the Arctic, the Northern Forum, working with the Sustainable Development Working Group of the Arctic Council, supports responsible tourism in the Arctic and the North.

 

 


The Northern Forum partnered with the Arctic Council's Sustainable Development Working Group in the SMART project (Sustainable Model of Arctic Regional Tourism) from 2003 to 2005. The goal was to study positive models of ecotourism, develop a label for tourism companies in the North with a proven ecological record,  and offer training to further develop the environmentally-friendly orientation.

 

The SMART project concluded at the end of 2005 and a report was submitted to the Arctic Council.


SMART report to SDWG


For further information visit
http://www.arctictourism.net/
Project Manager: Mr Jari Laitakari
Email -
jari.laitakari@tokem.fi
Tel. +358 40 51 77 063